Styled by Boogy

STYLED BY BOOGY

    STYLED

    BY BOOGY

    WHO WE ARE

    Styled by Boogy is South Africa’s premier fashion styling and creative direction studio — a fashion think-tank that bridges the worlds of streetwear, luxury, and culture. Founded by Lethabo “Boogy” Maboi in 2008, the brand has become a cornerstone in the visual storytelling of South African music, television, and fashion.

    At Styled by Boogy, every project begins with a clear philosophy: style is more than what you wear — it’s how you move through the world. Through bold, purposeful styling, we translate culture into visuals that speak globally while staying rooted in African identity.

    BIOGRAPHY

    Lethabo Maboi, known professionally as Boogy, is a celebrated South African stylist, fashion curator, and cultural visionary. Her career began in the mid-2000s when she styled rapper Khuli Chana and collaborated with UK streetwear label Box Fresh, marking the start of a career defined by authenticity and innovation.

    Over the years, Boogy has worked across music videos, film, television, red carpets, and major award shows — building a legacy that celebrates both local design and global influence. Her signature style fuses streetwear with high fashion, often spotlighting South African designers and elevating them to mainstream recognition.

    Her work has been featured across major publications, television networks, and global campaigns, positioning her as one of Africa’s most influential voices in fashion styling and creative production.

    BIOGRAPHY

    Styled by Boogy offers an extensive suite of fashion and creative services designed to bring visions to life across multiple industries:

    • Celebrity & Personal Styling
      Tailored wardrobe planning, red-carpet dressing, and full-service image consulting for public figures and personalities.

    • Fashion Direction & Production
      Creative concept development for editorials, brand campaigns, and music videos — from mood-board to final look.

    • Wardrobe Design for TV, Film & Commercials
      Costume and wardrobe design for high-profile productions, commercials, and on-screen personalities.

    • Fashion PR & Brand Consulting
      Styling collaborations, brand positioning, and partnership strategy for emerging and established labels.

    • Awards Styling & Image Strategy
      Red-carpet consulting and full-service wardrobe management for awards seasons, premieres, and live events.

    awards

    Most Influential Stylist Nominee, SA Style Awards

    Fashion Innovator Award, Sowetan Women in the Arts

    Best Dressed Collaborator Recognition, SA Music Awards (SAMA)

    Creative Excellence Honoree, Archive Store’s “Women in Streetwear” Feature

    Featured on Afternoon Express, News24, Hype Magazine, and Archive Blog for her influence on the intersection of fashion, music, and youth culture.

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