{"id":182,"date":"2020-11-17T10:39:43","date_gmt":"2020-11-17T10:39:43","guid":{"rendered":"https:\/\/qi71.qodeinteractive.com\/?page_id=182"},"modified":"2025-10-30T19:14:09","modified_gmt":"2025-10-30T19:14:09","slug":"about","status":"publish","type":"page","link":"https:\/\/store.whatideas.co.za\/?page_id=182","title":{"rendered":"About"},"content":{"rendered":"\t\t
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STYLED<\/h1>

BY BOOGY<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n
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\n\t\tWHO WE ARE\t<\/h3>\n\t\t\t

Styled by Boogy<\/strong> is South Africa\u2019s premier fashion styling and creative direction studio \u2014 a fashion think-tank that bridges the worlds of streetwear, luxury, and culture. Founded by Lethabo \u201cBoogy\u201d Maboi<\/strong> in 2008, the brand has become a cornerstone in the visual storytelling of South African music, television, and fashion.<\/p>

At Styled by Boogy, every project begins with a clear philosophy: style is more than what you wear \u2014 it\u2019s how you move through the world.<\/em> Through bold, purposeful styling, we translate culture into visuals that speak globally while staying rooted in African identity.<\/p><\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\tBIOGRAPHY\t<\/h3>\n\t\t\t

Lethabo Maboi, known professionally as Boogy<\/strong>, is a celebrated South African stylist, fashion curator, and cultural visionary. Her career began in the mid-2000s when she styled rapper Khuli Chana<\/strong> and collaborated with UK streetwear label Box Fresh<\/strong>, marking the start of a career defined by authenticity and innovation.<\/p>

Over the years, Boogy has worked across music videos, film, television, red carpets, and major award shows \u2014 building a legacy that celebrates both local design and global influence. Her signature style fuses streetwear with high fashion, often spotlighting South African designers and elevating them to mainstream recognition.<\/p>

Her work has been featured across major publications, television networks, and global campaigns, positioning her as one of Africa\u2019s most influential voices in fashion styling and creative production.<\/p><\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\tBIOGRAPHY\t<\/h3>\n\t\t\t

Styled by Boogy offers an extensive suite of fashion and creative services designed to bring visions to life across multiple industries:<\/p>